The Story

It all started with an idea — the desire to combine passion, talent, and my Deen to create something of my own. I could have simply sold regular hoodies, but that was never my goal. I envisioned something greater: a streetwear brand, created by a Muslim, for Muslims — something that doesn’t just look good but carries a deeper meaning.

I place great value on the Muslim Ummah — our unity, our support for one another. That’s what makes us strong. And I wanted to reflect that very essence in my brand. But before anything else, I needed a name. Not just any name, but one with depth, one that holds a lasting message.

That’s how Chase Akhirah was born. A name that serves as a reminder of what truly matters: to stay focused on Deen, to build our Akhirah—the Hereafter—while we are still in this world. Not to chase the Dunya, not to run after what is temporary, but to strive for what is real, what is eternal. Hence — Chase Akhirah, not this Dunya.

Our designs are inspired by the desert — powerful, timeless. We transformed these elements into a streetwear aesthetic that is not only visually appealing but also meaningful. And our logo? Many think it’s Arabic, but in reality, it’s simply “Chase Akhirah” in English, styled in an Arabic-inspired font.

And then there’s our slogan, “Chase Akhirah, not this Dunya.” Placed on the sleeve, so you always have this small yet powerful reminder in front of you—a constant reminder of what truly matters: Akhirah. That’s what makes our hoodies more than just clothing—they’re a statement, a reminder.

It has now been almost a year since we first conceptualized this idea, visualized it, and finally brought it to life. SubhanAllah. JazakAllah Khair to everyone who has been part of this journey and supported us along the way. It hasn’t always been easy, but with Sabr and Tawakkul, Allah makes the impossible possible.

Just in time for Ramadan, we are finally ready for the drop. Whether for special Iftar nights or Eid — wear the hoodie anytime and let it be a constant reminder of Akhirah. Or gift it to friends and family as a meaningful present.

 

Happy Ramadan!✨🌙